Proof of work done, 2026-06-10

MagisterDigital.ai SOW Builder (/proposal v2)

New version of the /proposal skill: takes a meeting transcript or brain dump and produces a defensible Statement of Work as a .docx via build_sow.js. Built and tested end to end. Below: the rendered sample SOW the script generated, the validation-gate tests, and downloads.

What shipped

SKILL.md v2: senior proposal strategist role, extraction / research / max 3-5 questions, Rules 1-6 (under-promise, no fabricated claims, compliance shift, no fabricated pricing, tone standards, vertical drift), 7-phase workflow, sparse-input defaults table.
scripts/build_sow.js: config.json to branded .docx (graphite #0F1115 / gold #D4AF37). Hard-fails on em/en dashes, curly quotes, TBD prices, missing compliance language for regulated verticals.
references/: service-catalog.md (4 tiers, prices awaiting Dimitry's rate card), vertical-modules.md (legal, medical/dental, home services, MSP, insurance, behavioral health), quality-checklist.md, brand-standards.md.
Synced to canonical merlino-skills for fleet distribution.

Validation gates (live test output)

$ node build_sow.js config.example.json
OK SOW-sample-plumbing-co-2026-06-10.docx

$ node build_sow.js bad1.json   (em dash injected into overview)
BUILD FAILED: em/en dash (U+2013/U+2014) found in config. Rule 5: replace with comma, colon, parenthesis, or hyphen.

$ node build_sow.js bad2.json   (price set to [PRICE TBD])
BUILD FAILED: TBD price in pricing block. Rule 4: prices come from service-catalog.md; flag custom pricing to Mike instead of shipping TBD.

Downloads

Sample SOW (.docx) config.example.json

The generated sample SOW (rendered from the .docx)

Content rendered straight from the generated file. Pricing amounts are schema placeholders marked EXAMPLE ONLY; the real rate card is pending.

STATEMENT OF WORK

Performance marketing program for Sample Plumbing Co.

Prepared by MagisterDigital.ai for Sample Plumbing Company LLC.

Date: 2026-06-10 SOW: MD-2026-EXAMPLE

This statement of work is valid for 30 days from the date above.

https://magisterdigital.ai

1. Overview

This statement of work describes a marketing engagement between MagisterDigital.ai and Sample Plumbing Company LLC. The work covers paid search management, landing page development, and call tracking so that lead activity can be measured against advertising activity.

The engagement is structured around work we control: campaign management, creative, measurement, and reporting. You own your ad accounts and pay ad platforms directly.

2. Where things stand today

Your website receives traffic but has no call tracking, so calls cannot be tied to their source.
Your Google Business Profile is active and collecting reviews.
You are not currently running paid search in your service area.

3. Scope of services

Recommended engagement tier: Growth.

The input calls for two paid channels plus lead tracking, which matches the Growth tier scope.

Paid search management

Campaign build and ongoing management in your Google Ads account, focused on service-intent searches in your service area.

Campaign and ad group structure built in your account
Ad copy drafted and maintained
Negative keyword and search term review as part of routine management
Budget pacing review and adjustments

Cadence: Ongoing management with monthly reporting

Landing page program

Design and build of dedicated landing pages for paid traffic, iterated based on observed performance.

Initial landing page designed, built, and connected to tracking
Revisions informed by collected data

Cadence: Initial build in month one, then iteration

Call tracking and measurement

Call tracking installed so calls are attributable to their source. Platform fees are billed at cost.

Tracking numbers configured for paid and organic sources
Conversion events wired into the ad platform
Monthly report covering spend, calls, and lead sources

Cadence: Setup in month one, reporting monthly

4. Investment

Item	Amount	Billing
Growth tier retainer	$0 EXAMPLE ONLY	monthly
Landing page build	$0 EXAMPLE ONLY	one-time

EXAMPLE FILE: amounts here are placeholders for schema demonstration and do not represent the rate card.

Advertising spend is paid by Sample Plumbing Company LLC directly to the ad platforms through accounts the client owns. Software platform fees are billed at cost.

5. Timeline

Foundation (weeks 1 to 4)

Call tracking installed
Landing page built
Campaigns structured

Activation (weeks 4 to 12)

Campaigns live
Iteration based on collected data
Monthly reporting begins

6. Assumptions and client responsibilities

You provide access to your website, Google Business Profile, and ad accounts within the response window.
Ad spend is paid by you directly to the platforms.
Content approvals follow the response time in the Terms section.

7. Terms

This statement of work is valid for 30 days from 2026-06-10.

Sample Plumbing Company LLC will respond to requests for information, approvals, and access within 5 business days; timelines extend accordingly when responses take longer.

Either party may terminate with 30 days written notice. Work completed through the termination date is billable.

8. Next steps

1. Countersign this statement of work.
2. Grant account access listed in the assumptions.
3. Kickoff call to confirm the month one plan.

9. Signatures

Agreed and accepted by the parties below.

MagisterDigital.ai

Signature

Dimitry Morgan, Co-Founder

Date

Sample Plumbing Company LLC

Signature

Jane Sample, Owner

Date