{
  "title": "Performance marketing program for Sample Plumbing Co.",
  "client": {
    "name": "Sample Plumbing Co.",
    "legalName": "Sample Plumbing Company LLC",
    "contactName": "Jane Sample",
    "signerName": "Jane Sample",
    "signerTitle": "Owner",
    "vertical": "home services",
    "regulatedVertical": false,
    "geography": "Dallas-Fort Worth, TX"
  },
  "brand": {
    "name": "MagisterDigital.ai",
    "signerName": "Dimitry Morgan",
    "signerTitle": "Co-Founder"
  },
  "meta": {
    "date": "2026-06-10",
    "validityDays": 30,
    "responseDays": 5,
    "sowNumber": "MD-2026-EXAMPLE"
  },
  "overview": [
    "This statement of work describes a marketing engagement between MagisterDigital.ai and Sample Plumbing Company LLC. The work covers paid search management, landing page development, and call tracking so that lead activity can be measured against advertising activity.",
    "The engagement is structured around work we control: campaign management, creative, measurement, and reporting. You own your ad accounts and pay ad platforms directly."
  ],
  "situation": [
    "Your website receives traffic but has no call tracking, so calls cannot be tied to their source.",
    "Your Google Business Profile is active and collecting reviews.",
    "You are not currently running paid search in your service area."
  ],
  "tier": {
    "name": "Growth",
    "rationale": "The input calls for two paid channels plus lead tracking, which matches the Growth tier scope."
  },
  "services": [
    {
      "name": "Paid search management",
      "description": "Campaign build and ongoing management in your Google Ads account, focused on service-intent searches in your service area.",
      "deliverables": [
        "Campaign and ad group structure built in your account",
        "Ad copy drafted and maintained",
        "Negative keyword and search term review as part of routine management",
        "Budget pacing review and adjustments"
      ],
      "cadence": "Ongoing management with monthly reporting"
    },
    {
      "name": "Landing page program",
      "description": "Design and build of dedicated landing pages for paid traffic, iterated based on observed performance.",
      "deliverables": [
        "Initial landing page designed, built, and connected to tracking",
        "Revisions informed by collected data"
      ],
      "cadence": "Initial build in month one, then iteration"
    },
    {
      "name": "Call tracking and measurement",
      "description": "Call tracking installed so calls are attributable to their source. Platform fees are billed at cost.",
      "deliverables": [
        "Tracking numbers configured for paid and organic sources",
        "Conversion events wired into the ad platform",
        "Monthly report covering spend, calls, and lead sources"
      ],
      "cadence": "Setup in month one, reporting monthly"
    }
  ],
  "pricing": {
    "items": [
      { "label": "Growth tier retainer", "amount": "$0 EXAMPLE ONLY", "unit": "monthly" },
      { "label": "Landing page build", "amount": "$0 EXAMPLE ONLY", "unit": "one-time" }
    ],
    "notes": [
      "EXAMPLE FILE: amounts here are placeholders for schema demonstration and do not represent the rate card."
    ]
  },
  "timeline": [
    { "phase": "Foundation", "window": "weeks 1 to 4", "items": ["Call tracking installed", "Landing page built", "Campaigns structured"] },
    { "phase": "Activation", "window": "weeks 4 to 12", "items": ["Campaigns live", "Iteration based on collected data", "Monthly reporting begins"] }
  ],
  "assumptions": [
    "You provide access to your website, Google Business Profile, and ad accounts within the response window.",
    "Ad spend is paid by you directly to the platforms.",
    "Content approvals follow the response time in the Terms section."
  ],
  "compliance": "",
  "terms": [],
  "nextSteps": [
    "Countersign this statement of work.",
    "Grant account access listed in the assumptions.",
    "Kickoff call to confirm the month one plan."
  ]
}